Cartoon Italia joins ANICA

Italy’s animation companies are becoming members of ANICA. The Cartoon Italia association, which groups together 16 organisations in the sector – representing through their turnover around 85% of the entire national market – will become a member of the Association of Film and Audiovisual Companies from 1 January 2016.

“The animation sector is truly cross-cutting and fundamental to the entire Italian audiovisual industry,” declared Riccardo Tozzi, president of ANICA. “The cartoon industry uses high-level, specialised techniques, but its language is the most accessible on a global level, and it is able to address all segments of the public, via all means of communication and distribution. We have been working together on a number of different fronts for some time now, each bringing its own specific contribution and its own expertise: the formalisation of this relationship cements our will to constantly better serve the interests of the companies in the audiovisual world, and to be increasingly united as we share our objectives and development processes.”

“I’m very happy about this partnership agreement,” stated Anne-Sophie Vanhollebeke, president of Cartoon Italia, “also because the current evolution of the audiovisual domain in Italy, and indeed in Europe, no longer permits the fragmentation of divisions and strengths, but rather requires an ever-increasing synergy. Making a film, whether it’s for the cinema, television or the internet, and whether it’s live action, animated or a documentary, always has a common denominator: team work.”

The film and TV animation sector in Italy comprises around 3,000 personnel, including freelancers, with an average annual turnover of more than €100 million, and thanks to co-production agreements with European partners, it is capable of producing hundreds of hours of programmes every year. Moreover, the sector is expanding to incorporate the spin-off activities of licensing and the production of advertisements, video games, apps for tablets and smartphones, digital publishing, special effects, and simulation in the industrial, scientific, medical and architectural domains.