A project created and produced by ANICA (National Association of Cinema and Audiovisual Industries) and APT (Association of Television Producers), MIA is supported by the Ministry for Economic Development, ICE (Italian Trade Agency for the global promotion and internationalization of Italian companies), the Ministry for the Cultural Heritage and Activities and Tourism, MEDIA program and EURIMAGES.

MIA is the first Italian market converging all the segments of the audiovisual industry (Cinema | TV | Doc). With over 1500 professionals from 58 countries participating to each edition, MIA is a valuable platform for the top players of the national and international film industry such as producers and distributors of high-end contents: a hub where theatrical deals and transnational TV series start, and a place where to establish and reinforce business relationships between global market leaders.